US Lottery News: Scientific Games, Optimove Sign Six-Month Deal

US Lottery News: Scientific Games, Optimove Sign Six-Month Deal

Scientific Games alings with Optimove to enhance advertising campaign for US lottery products and services

Scientific Games, the global provider of retail and digital products and services for sports betting and lottery operators, has signed a six-month agreement with Optimove. This partnership will begin in April and last until September.

The company that became bet365’s first third-party supplier of customer relationship management (CRM) software would work with a number of state lotteries in five U.S. states.

According to Merv Huber, senior director of digital growth at Scientific Games, the new agreement is the “first of its kind” and is anticipated to provide all participating lotteries with industry-specific data and services, as well as insights that are not normally available to them.

The ultimate objective of the pioneering partnership is to find the optimal strategy for harnessing the power of digital advertising through first parties in order to acquire, retain, and provide lifetime optimization for lottery customers.

The new partnership is expected to help launch the best practices in digital advertising that can help lotteries reach their business goals and set the right standards to help the lottery sector grow in the long run.

Data-Driven Strategies for Lotto Operators

While most government-run lotteries have limited marketing budgets and resources, the new agreement will allow Scientific Games to collaborate with lotteries in five states to maximize their social media operations.

Additionally, the organization will attempt to enhance its tactics based on industry data.

To do this, Scientific Games intends to utilize its extensive knowledge of lotteries to assist in the development of “long-term, effective marketing initiatives” on platforms such as Facebook.

This will be accomplished by leveraging first-party consumer data via direct connectivity with the Optimove-Meta platform.

Talented strategic service divisions and data scientists from Optimove and Scientific Games will be reunited in the project that will begin in April and last through September 2023.

In addition to Optimove and Scientific Games, all lotteries participating in the initiative will produce their own insights at the conclusion of the agreement. They will also talk about their findings and ideas at upcoming conferences and other projects with global lotteries that are similar.

A Promising Future for the Lottery Digital Advertising

According to Optimove’s vice president of marketing, Rony Vexelman, the new synergy between the companies’ top professionals is likely to create “interesting opportunities for the future of lottery digital advertising.”

Vexelman said that companies need to know that using first-party data is key to their success in digital advertising.

The vice president of Optimove believes that the new partnership would help establish a “gold standard” for digital advertising while enabling the lottery business to fully realize the potential of its effective CRM technologies.

In October, Scientific Games said that it would work with Franaise des Jeux, the French national lottery, to provide solutions for iGaming and sports betting.

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.