Sioux City, Iowa will become home to a new sports betting app. Hard Rock Hotel & Casino located in the city is now launching a mobile sportsbook for the users powered by the Gaming Innovation Group (GiG).

A new mobile solution

The casino already features a retail sportsbook that was launched in September. The over-the-counter offering was launched shortly after the state legalized sports betting in its jurisdiction. The Racing and Gaming Commission of the state-licensed 19 casinos to offer mobile, desktop and retail wagering to patrons. However, these products can only be offered to customers over the age of 21.

The new mobile app is being powered by the Gaming Innovation Group (GiG). The company earlier noted that it would be launching its mobile sportsbook in the fourth quarter of 2019. Chris Armes, the Chief Information Officer of the company, said that their mobile sportsbook launched

“smoothly after many weeks of hard work from both GiG and Hard Rock.”

The new sportsbook will further enhance the cooperation between GiG and Hard Rock which was first formed in October 2018.

Growth of Iowa Markets

The Iowa regulators suggest that its sports betting market grew by 27.5% in November when it handled over $59.3 million in bets. More than 50% of the total handle was bet online. Desktop and mobile devices handled wagers worth $33.7 million while retail sportsbooks handled wagers worth $25.7 million.

Prairie Meadows Racetrack & Casino was the top performer in the state. The William Hill-powered betting offering handled $20.6 million in wagers last month. At least $19.1 million worth of wagers were placed online. Hard Rock Sioux City handled $1.7 million worth of bets last month, earning a revenue of $171,018.

This is the second Hard Rock property in the US to launch a sports betting facility. The first one to do so is located in Atlantic City. Both GiG and Hard Rock have planned to open many more sports betting operations in other states. To date, 19 states have legalized sports betting in their jurisdictions while dozens of others are planning to introduce the same.