Online sports betting operator PointsBet got a major push in the NFL today as Chicago Bears named them their first-ever sports betting sponsor. With this new deal in place, PointsBet will be able to work with the official logos marks of the team.

A good opportunity for PointsBet

With the new deal in place, PointsBet now has a sponsorship opportunity. It will also be able to use the IP, logos, and marks of Chicago Bears freely in its promotions. By leveraging the team’s IP, the sportsbook operator will be able to improve its brand visibility during NFL.

To celebrate the event, the sportsbook is planning to offer the best price in-market for all games of the Bears this season. The offers will be available for both money line bet types and the program spread lines. The fans will also be receiving a unique sign-in code for the PointsBet mobile app. Using this, they will be able to access some special promotions from the sportsbook.

President and CEO of the Bears, Ted Phillips, commented on the partnership and said,

“As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a proud partner. This deal will bring fans a new way to interact with and cheer on the club.”

Working with passionate fans

US CEO for PointsBet Johnny Aitken said that the team is excited to become the first legal sports betting partner for the Bears. He acknowledged them as a first-class sporting organization that is being supported by very passionate fans. He said that the Chicago sports bettors have given the company a great response since the company launched its first mobile sports betting app in Illinois. According to him, Illinois is a great market opportunity for the brand and they are looking forward to increasing their presence in the state with partners like the Bears.

The sportsbook is planning to debut four new sites in the state. Its flagship location will be in Hawthorne Race Course while premium sportsbooks for off-track betting will be located in Prospect Heights, Crestwood, and Oakbrook Terrace.