SKS365 inked a deal with Italian-provider WMG, a move that will only boost their business portfolio in the online casino vertical. Austria-based SK365 owns Planetwin365, which one of the fastest-growing sports betting operators in Europe.

SKS365 looks to grow online casino presence

SKS35’s business deal with WMG will only help them draw more customers to its gaming platform, Planetwin365. WMG boasts 20 years of experience in the gaming sector and a pioneer in Italy in providing customers with casino retail offer online.

Online customers can now avail of the first 5 games of WMG’s online catalogue on Planetwin365, including the popular Fowl Play Gold.

Troy Cox, the Chief Commercial Officer of SKS365, viewed their partnership with WMG as a way to further expand their online casino portfolio. He reported that WMG’s games are already performing well just a few days after their debut on their platform.

“The introduction of WMG titles allows us to further expand our gaming offering, by intercepting a cluster of customers more closely tied to the physical slot offer,” Cox said.

“It is no coincidence that the WGM titles have already established themselves as top performers both in terms of popularity and revenue just a few days after their launch on our gaming platform.”

WMG executive Manuele Mazzucato also expressed the company’s outlook now that they have forged a deal with SKS365. He claimed that the partnership with SKS365 had been their main target this year.

“The partnership with SKS365 was our primary goal throughout 2020. Collaborating with such an important operator in the Italian and European scene is a source of pride for our group and gives us a further incentive for growth and commitment,” Mazzucato said in the press release.

“In addition to the famous FOWL PLAY GOLD slot, our range of games also includes some of the best seller titles on the Italian market (AWP & VLT) such as HAUNTED HOUSE and 4 FOWLPLAY, which will surely capture the interest of the most demanding Planetwin365 players.”

SKS365 and WMG products

SKS365 is the second-largest sports betting operator in Italy. Other than sportsbooks, it also offers land-based and online casino games like poker, baccarat, bingo, and slots via its online platform, Planetwin365.com. Planetwin365 has over 500,000 registered customers and records an average of 350,000 bets per day with a peak of 800,000. Outside its headquarters in Austria, SKS365 Group has established offices in Belgrade, Malta, and Roma.

WMG is founded in 2009 with its businesses focused on developing and managing proprietary platforms, online gaming systems, and Virtual Lottery Terminals.