Gaming Innovation Group adds Marathonbet to list of clients using GiG Comply

Gaming Innovation Group adds Marathonbet to list of clients using GiG Comply

Marathonbet becomes the latest group to tap the service of Gaming Innovation Group for the provision of the latter’s affiliate marketing compliance screening tool, GiG Comply. The online betting company announces their partnership with GiG in a press release issued last Wednesday.

Market Compliance Convenience

Marathonbet is poised to benefit from GiG Comply’s marketing compliance capability, which has received positive reviews from their customers and industry observers.

GiG Comply enables operators to set-up their own criteria and checklist parameters. It also allows operators to customize the tools in order to cover market-specific requirements and advertising standards. Moreover, it ensures that affiliates are aligned with their brand and responsible gaming requirements.

The compliance monitoring system also boasts its competency to scan more than 30,000 web pages daily for content including igaming code red words, links and regulatory requirements across multiple jurisdictions.

With GiG Comply, Marathonbet gets full control of its marketing campaigns, positioning them one or two steps ahead when it comes to meeting regulation requirements and identifying potential breaches.

Germán Soto Noche, affiliate manager of Marathonbet, welcomed their new team-up with GIG in the press release.

“We are delighted to be partnering with GiG through the use of its market-leading GIG Comply software. We believe this tool fits in seamlessly with our business objectives moving forward, providing us with the perfect service to manage our affiliate compliance operations.”

“We look forward to GIG helping us ensure our affiliates can offer their audiences an outstanding user experience in line with regional regulations.”

Growing Reputation

Gaming Innovation Group has emerged as one of the trusted name when it comes to offering cloud-based product and platform services and performance marketing. The company has already built a strong standing among casino operators in Europe. The brand’s reputation is expected to grow with some of their partner operators are already pushing through with their expansion in U.S regulated markets.

Jonas Warrer, managing director of GiG Media, confirmed the latest update in the presser.

“At GiG, we like to place the power in our partner’s hands and with the flexibility built into GiG Comply, Marathonbet can create bespoke compliance checks, which are tailored to their needs and market. This will not only help to ensure they remain compliant but will also help to safeguard their licence in multiple jurisdictions.

GiG has secured several deals for their GiG comply tools this week, including an agreement with industry leader Bet365. It also inked a contract Malta based online casino operator group Rootz, Nano Casino, and PlayStar, which is scheduled to make its US debut in New Jersey this 2021.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.