Playtech has cleared the first hurdle in its goal of developing a real money game based on the popular game show ‘Who Wants to be a Millionaire?’

The iGaming supplier announced this week that it has secured an agreement with Sony Pictures Television, giving them the rights to use the game show’s brand for its future releases.

Details of the Playtech-Sony Agreement

The deal will see Playtech developers working closely with Sony over a five-year timeframe to develop games worth adding to its Playtech Live portfolio.

Playtech will develop three games representing the Who Wants To Be A Millionaire brand. The supplier is determined to deliver the next step in the live game show experience.

Edo Haitin, CEO at Playtech Live, confirmed the recent deal with Sony in a press release.

“Our vision at Playtech Live is to deliver the best possible entertainment experience. This centers around building game show content that is underpinned by leading global brands, and Who Wants To Be A Millionaire? has proven consistently over the years to be an absolute favorite worldwide.

Real Money Games Version of the Fan-Favorite Show

The Playtech executive expressed his excitement about the outcome of the project, which aims to relive the same thrills and spills the popular game show has provided to its viewers around the world for over two decades.

“Our ability to develop engaging product features and live game shows, allowing players to experience first-hand the thrill and excitement of playing one of the most enduring game show formats in television history, that is what an entertainment-led experience is all about.

“This is only the beginning of our journey at Playtech Live and we cannot wait to start working on developing these three new games, which we are sure will be an exciting addition to our already engaging portfolio.

Stephan Zingg, commercial director of brand management and interactive at Sony Pictures Television UK, said the Sony group is confident in Playtech’s ability to bring the best real money game versions of the beloved game show that tested thousands of contestants and fascinated millions of viewers worldwide.

“Playtech Live is creating some of the most innovative online gaming experiences on the market and we are very excited to start working with the team.

“We are positive that the Who Wants To Be A Millionaire? brand will deliver new elements of entertainment to the player and enhance their experience.”