Pragmatic Play has expanded its ongoing partnership with Broadway Gaming after the supplier agreed to make its video slot titles – in addition to the Bingo titles – available on the operator’s online bingo brands.

Pragmatic Play-Broadway Gaming Agreement

Pragmatic Play announced that they have signed an expanded distribution deal with the operator in a press release earlier this week. Under the terms of the agreement, the supplier’s entire slot suite will go live with Broadway Gaming.

The operator’s brands such as Butlers Bingo, Glossy Bingo, and Rosy Bingo will begin offering Pragmatic Play slot titles to its customers, aside from its huge roster of digital bingo offerings.

Broadway Gaming’s brands will also integrate Pragmatic Play’s mini-games along with several promotional tools to their website lobbies for optimized cross-sell potential. Players of the operator’s Bingo Brands will soon be able to play games such as Wolf Gold, Big Bass Bonanza, Chilli Heat, and the newly-launched Pyramid King.

Pragmatic Play entered into a ‘landmark deal’ with Broadway Gaming in October last year, taking its collection of bingo products live with the operator. The deal saw the supplier becoming the exclusive provider across the operator’s entire player network, in which players gain access to daily jackpots, prizes, bingo games with different variants (90, 80, 75, 50, and 30-ball), and the Bingo Blast game.

Executives on the Expanded Deal

David Butler, CEO at Broadway Gaming, said:

“We’ve already got a strong working relationship with Pragmatic Play after taking the supplier’s successful bingo offering, and it made sense for us to extend our product range to include slots.”

“Taking such well-regarded content across our brands is important for us, and we can’t wait to see how our players react.”

Bhotesh Maheshwari, VP of commercial strategy and operations at Pragmatic Play, added:

“Our bingo range is already live with Broadway Gaming and we’re delighted to take this agreement further, now including our slots portfolio as well.

“This deal is yet another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together.”