Playtech has reached an agreement with Swiss operator Casinò Lugano, which will launch the supplier’s products and software in the Swiss-Italian region.

New Commercial Deal: Playtech-Casino Lugano

Casinò Lugano’s recent business move will see its Swiss4Win.ch online casino brand become the first platform within the regulated markets of Italy and Switzerland to go online with Playtech’s information management solution, casino, and live casino content.

The casino carries the reputation as “the most popular and oldest casino in the Italian-Swiss region.” The management has set its sight on expanding its presence in the Swiss market by upgrading its offering and aligning with the top players in the industry.

As for Playtech, the agreement with the local operator would deepen its link in a region the company identified as an “exciting growth area” for its casino and live products.

Playtech has recently launched its first live casino studio in Michigan earlier this week, marking another milestone in its fast-expanding market coverage across the United States. The company has secured approval from the Michigan Gaming Control Board for the facility located in Southfield.

Executive Insights

Gianmaria Frapolli, CEO and board member at Casinò Lugano SA, commented on the partnership with Playtech:

“We are excited to partner with Playtech and bring the success of Casinò Lugano into the online market.

“Playtech’s industry-leading software and expertise will help deliver a sustainable and innovative online casino experience to our customers as we enter the online market for the first time.”

Shimon Akad, chief operating officer at Playtech, stressed the importance of the deal in their expansion road map in the Swiss regulated market:

“The continued growth and development of Switzerland’s online casino market in the last few years makes it an exciting growth area for our casino and live casino offering.

“Live casino is a key product vertical for Playtech, and we look forward to working with Casinò Lugano to deliver our data driven, omni-channel IMS platform which can help drive the growth of the country’s emerging online market.”