The Kindred Group has reaffirmed its support for Rangers F.C after agreeing to extend the partnership with the reigning Scottish Professional Football League champion.

The agreement will assure the group’s 32Red brand as the football club’s main sponsor, with the online casino brand name remains emblazoned across the team’s home and away shirts.

32RED-Rangers F.C Extension

The Kindred Group’s extension agreement with Ranger F.C has made the partnership the longest in British football. More so, the team confirmed that it by far “the largest sponsor agreement in the club’s 150-year history.”

The new multi-year partnership also features the continuation of Team Talk, a platform wherein the club and its staff talk about mental health and share tips on how to improve one’s well-being.

Steven Gerrard, UK football icon and current Rangers F.C manager, recently joined a Team Talk session, where he had a chance to engage with 25 regular members and supporters of the club. During the session, the participants shared their mental health experiences in the midst of the Global pandemic-ensued lockdown and credited the sessions for keeping their mental well-being in check.

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James Bisgrove, commercial and marketing director at Rangers FC, explained:

“I am delighted that the club and 32Red have agreed to extend the partnership, which is excellent news for the continued commercial growth of the club and represents the largest sponsorship agreements in our 150-year history.

“32Red have supported our club for many years of our journey back to the pinnacle of Scottish football and our historic 55th league title.

“They’ve been part of our journey both on the pitch and in the community and we are grateful for their fantastic support. They are long-term partners and we hope to continue the successful, winning, relationship for many years to come.

“As we embark on our historic 150th anniversary season and looking forward to UEFA Champions League football at Ibrox, it will be symbolic of the strength of our partnership that 32Red and Unibet will be on the front of our shirts.”

Steven Gerrard, Rangers manager, added:

“Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing,”

“I was particularly heartened to hear that the vital Team Talk initiative will be continuing as part of the new agreement. I recently took part in a really positive session and it is abundantly clear to me how much of a support network Team Talk provides to our fans. Today’s announcement is really positive news for everyone connected to the club.”

Neil Banbury, UK general manager, Kindred Group, noted:

“We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that,”

“It is a hugely exciting time to be involved with the club, as this current season has shown already. More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community.

“That is why, as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk.”