Gaming Innovation Group confirmed Monday that Pixelbet becomes the latest online casino brand to sign up for its automated affiliate marketing compliance screening tool, also known as GiG Comply.

Pixelbet Gets GiG Comply Support

GiG asserts Pixelbet’s addition to its expanding list of clients validates the “growing demand” for the market compliance tool.

GiG Comply clients have found the solution beneficial in their effort to meet regulatory requirements in different markets. The tool gives operators the convenience to set up their criteria and checklist parameters and run the tool’s analysis engine to scan and monitor affiliate websites for content effectively. The solution monitors content anything from iGaming code red words to links to regulatory requirements across multiple territories. 

The solution provider assures that the tool provides clients with optimum results by analyzing real snapshots from affiliates’ campaigns and feeding operators with the promotional content that meets the brands’ promotion standards. 

Under the terms of the deal, GiG Comply has already given the green light for the Malta-based gaming firm to set up the said checklist parameters. The operator can adjust these checklist parameters to ensure market-specific legislation and advertising standards are covered. 

The GiG Comply enables Pixebet to stay proactive and on top of their affiliate marketing by making sure affiliates follow the brand’s marketing and responsible gaming policy to the detail. The solution encourages its clients to observe commendable corporate practices, such as ensuring responsible gaming measures visible and terms and conditions updated. 

What Executives say about the deal?

Jonas Warrer, CMO at GiG, thanked new client Pixelbet for choosing the company to provide them with responsible gaming and market compliance support.

“The growing demand for our compliance solution is a clear sign that we have created a solution that has become the go-to compliance tool within the gaming industry,” 

“It’s great to see that new and ambitious companies such as Pixelbet value the importance of marketing compliance, we look forward to supporting them in their marketing compliance efforts with GiG Comply.”  

Eirik Kristiansen, CEO of Pixelbet, also expressed enthusiasm over their new partnership with GiG.

“We are excited to partner up with GiG through its market-leading GiG Comply software. This strong product fits perfectly with our current and future business objectives, enabling us to further improve how we manage our affiliate compliance operations. 

“This partnership will help Pixelbet ensure that our affiliates can continue offering high-quality experiences that are fully compliant with regional regulations and requirements.”