DraftKings has forged a partnership with the Baltimore Ravens of the National Football League, aiming to beef up its engagement with Maryland’s sports fans. 

Sports Betting: DraftKings-Baltimore Ravens Agreement

The Deal – Under the terms of the agreement, DraftKings will become the official fantasy sports, sports betting, and free-to-play partner of the Baltimore Ravens.

DraftKings has been ramping up its efforts to align with several NFL franchises. The Ravens has become the fifth NFL team and the first partner in Maryland to link up with the brand.

The Marketing – As part of the marketing strategy, the Ravens will display Draftkings’ branding and assets throughout M&T Bank Stadium, which gets even better with a season-long suite. 

The agreement also comes with exclusive game-day experiences, offering fans away game trips and autographed merchandise. DraftKings customers are also eligible to participate in Punt, Pass & Kick events through in-season daily fantasy and sportsbook contests, as well as a DraftKings-NFL official free-to-play game.

The Baltimore Ravens’ weekly podcast, ‘The Lounge’ will also feature the company’s banding and custom content, which marks DraftKings’ expansion into multi-media platforms. Moreover, the brand also becomes the title sponsor of Baltimore WBAL-1090 News Radio’s Gameday Insider pregame show, and the Ravens Wired video online content series. To put the icing on the cake, the DraftKings will see its brand and marketing assets advertised on BaltimoreRavens.com in the days leading up to select games and events.

Quotes from the Press Release

Kevin Rochlitz, Ravens chief sales officer, stated: his partnership reflects our continued commitment to delivering unique engagement experiences for our fans. We’re proud to collaborate with an industry leader in DraftKings, and we look forward to seeing the innovative ways in which we’ll better connect with the Ravens fans across our many platforms.”

Ezra Kucharz, DraftKings’ chief business officer, added: Ravens further exemplifies our commitment to fan engagement by way of the DraftKings experience.”

“The newly penned relationship offers something for every kind of sports fan and will allow them to engage with DraftKings’ digital content, free-to-play product, daily fantasy sports and, perhaps soon, sports betting, to ultimately bring them closer to the action alongside one of the top teams from the AFC North.”