A major development has taken place in the sports betting world in the United States with the announcement of a deal between New York Stock Exchange-traded Genius Sports and Gibraltar-based, London Stock Exchange Traded 888 Holdings. This deal will ensure 888 Holdings’ SI Sportsbook access to the official data and trading capabilities of the market leader, Genius. The announcement of the deal comes after 888’s launch of the SI Sportsbook in the first jurisdiction in the United States, Colorado, and the multi-faceted deal between Genius Sports and Ceasers Entertainment.

Terms of the deal

According to the deal between Genius Sports and 888 Holdings, Genius sports that is well known for its end-to-end value through official data and player acquisition tools will power 88 Holdings’ SI Sportsbook by offering in-play and pre-game content from league partners namely, NBA, NCAA, NFL, and NASCAR. The deal helps 888 Holdings’ SI Sportsbook that has been newly launched in the state of Colorado with access to Genius Sports’ exclusive NASCAR sports that include official sports betting data feed, proprietary next-gen stats, and real-time statistics. The partnership expands the long-term relationship of Genius Sports with the Gibraltar-based online gambling company by allowing 88 Holdings access to Genius Holdings’ official sports data and data-driven content through partnerships with LigaMX, English Premier League, AFA, DIMAYOR, and Euroleague Basketball.

Comments on the deal

CEO of Genius Sports, Mike Locke expressed delight at the expansion of the partnership with 888 Holdings who are global leaders in online betting who have been associated with Sports Illustrated, an iconic name in the field of sports (888 Holdings have a partnership with Authentic Brands Group, the owner of Sports Illustrated since the acquisition of Sports Illustrated in 2019for online gaming and betting products in the United States that includes the launch of the SI Sportsbook in the United States). Mike Locke has expressed confidence as regards the integrity of the data offerings of Genius Sports and the ability to give consumers of their sportsbooks with first-class betting experience.  Mike Locke further stated that the launch of the SI Sportsbook in the United States signals a convergence of betting, sports, and media in the United States.

888 SVP and Head of US, Yaniv Sherman has stated that the deal is an important step in the launch of the SI Sportsbook. Through the extension of the global partnership with Genius Sports in the United States, 888 Holdings will be able to have a combination of its proprietary technology with the exclusive-real time data of Genius Sports, enabling customers to have an enhanced experience of first-class betting and gambling.