Boom Entertainment has set its sights on redefining sports betting and casino gaming. With multi-million investments from Sands Capital, the business entity aims at introducing its proprietary real-money gaming products and sports betting brand soon. 

Boom Entertainments looks to make its mark

In a press release on Tuesday, September 21, Boom Entertainment said it would be releasing the initial batch of its real-money casino games over the next few months. The group’s affiliate operators will get the chance to offer these games to their customers for the first time ever before it becomes available in other markets. 

The company will then shift its focus on rolling out its proprietary sports betting games and product offerings to partners.

With roughly $80bn under management, Capital Sands aims to bankroll Boom Entertainment to one of the largest players in the gaming industry.

Aside from its vast resources, the group will bank on its experience in real-money gaming as they own stakes in gaming giant Entain, which operates BetMGM in a partnership with MGM Resorts International. The company also had shares in Las Vegas Sands before selling these assets off to focus on other ventures. 

Formidable List of Investors

Capital Sands has put together a formidable list of investors, including industry heavyweights like Golden Nugget Online Gaming, Rush Street Interactive, TEGNA, Bettor Capital, Velo Capital, Alpha Bridge Ventures, and Heatwave Partners. 

They also secured financial backings from other sports and gaming personalities such as New England Patriots owner Robert Kraft, former MGM Resorts International CEO Jim Murren, former International Game Technology CEO Patti Hart, Better Collective CEO Jesper Sogaard, J2 Global CEO Vivek Shah, Acies Acquisition Partners Co-CEOs Edward King and Dan Fetters, Proskauer partner Robert Freeman, Eilers & Krejcik partner Chris Grove, former ESPN SVP Sean Bratches, former NBA SVP Chris Pantoya, BTIG partner Rich Jacklin, Palo Alto Venture Partners managing partner Peter Ziebelman, ESPN analyst Adam Schefter, and several others.

Outside the realm of sports betting and casino, Sands Capital’s ever-growing investment portfolio includes stakes in Amazon, Netflix, and Nike.

Stephen Murphy, co-founder and CEO of Boom Entertainment, commented on Boom Entertainment’s mega venture: “

Sports fans and casino players are craving something more – new products and new games that will transform how they consume sports and how they are entertained.”

“With this capital infusion, we will redefine what real-money gaming looks like by introducing new ways to bet on sports and new experiences for players.”