Novibet taps GBG to eliminate friction during customer onboarding

Novibet taps GBG to eliminate friction during customer onboarding

Novibet continues to find ways to improve its services, aligning with global digital identity and fraud solutions provider GBG.

Novibet simplifies the onboarding process

The sports betting and online casino operator expects its tie-up with GBG to improve the overall player experience by eliminating customer friction and fraud 

Novibet intends to create a hassle-free environment during the onboarding process by utilizing GBG’s ID3Global technology. 

The state-of-the-art technology allows the sportsbook to accept deposits from all customers without requiring documents. 

The tool also assures that Novibet will continue to conform with AML and KYC regulations in the UK and other regulatory compliance.

Strong UK Market presence

Novibet sees its team-up with GBG as an opportunity to consolidate its marketplace presence in the UK. By leveraging GBG’s expertise in digital identity, the sportsbook enhances its capability to prevent players from going over the budget limit by conducting affordability checks regularly.

Novibet is committed to employing additional responsible gaming measures as it braces for the launch of the new regulations in the UK.

Moreover, the brand also intends to leverage GBG’s affordability solutions to check a player’s affordability status in real-time and designate a risk level. In this way, Novibet can protect its vulnerable players without ruining the gaming experience. 

Quotes from the Press Release

Nikos Katsaros, legal and compliance director of Novibet, commented on the partnership with GBG:

“We chose GBG based on their proven experience – successfully supporting 20,000 businesses globally. We intend to closely collaborate with them in enhancing our onboarding and compliance processes in the UK, which is one of our core markets. 

Rebekah Jackson, business development director of GBG, added: “Trust has become critical to success for business growth within the gaming sector. As Novibet ramps up its promotional activities, the anticipated increase in traffic required a strong identity verification solution to not only help them with their compliance concerns but also maximize the ROI in their marketing spend by onboarding as many genuine players as possible. 

“With our expertise in the gaming market, we have been able to help Novibet redesign the player onboarding journey to increase conversation rates, utilizing the best available data in the marketplace, combined with the most detailed and customizable decisioning available.”

“Providing a secure online gaming environment across our platforms is our top priority and our teams will be working round the clock with GBG experts to ensure the best online services and the most enjoyable gaming experience for our members.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.