Bally’s Corporation completes acquisition of Gamesys Group

Bally’s Corporation completes acquisition of Gamesys Group

Bally’s Corporation confirmed in a press release on Monday, October 4, its acquisition of Gamesys Group worth $2 billion.

Bally’s Corporation takes over Gamesys Group

The leading regional casino-entertainment company has completed the buyout of Gamesys Group after securing all obligatory regulatory requirements and shareholder approvals, per Casino Beat.   

Bally’s acquisition of Gamesys will speed up its roaring US expansion, adding the former’s player databases and tech to its resources.

This vast collection of assets and infrastructures will allow the Providence-headquartered gaming company to form a comprehensive suite of omnichannel, cross-selling products. This will encompass land-based gaming, online sports betting, icasino, poker, bingo, daily fantasy sports, and free-to-play games.

Bally’s Corporation has been on an acquisition spree in the past few months to capitalize on a robust US iGaming market. 

Despite its acquisition of Gamesys, Bally’s revealed that Gamesys former CEO Lee Fenton would retain the same position as part of the merged group. The company also named George Papanier as president of retail for Bally’s land-based casino business, while former Gamesys COO Robinson Reeves will become the president of the Interactive Division.  

Bally’s also disclosed the appointment of Fenton, Reeves, and former Gamesys non-executive director Jim Ryan to its Board of Directors.  

Quotes from the Press Release

Soo Kim, chairman of Bally’s board of directors, said: “Bally’s acquisition of Gamesys transforms our company into the premier omnichannel gaming company. 

“We welcome the 1,800 members of the Gamesys team to the Bally’s family, and we welcome your strong technology capabilities and your proven international business acumen. We cannot wait to see what we are able to accomplish together in the US and beyond.”

Fenton, former Gymsys CEO, noted: “I am honoured to have the opportunity to lead Bally’s in the next phase of our evolution. Our business is transforming from being a regional casino operator into an industry leader in retail, sports, media and igaming, which will see us bringing together a set of assets that gives us a formidable platform for growth as a digital-first leader in global gaming entertainment. 

“With Gamesys now part of the Bally’s family, I look forward to delivering on the exciting opportunities ahead and continuing to create value for our shareholders, employees and customers in the years to come.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.