A partnership has been announced between Low6, a sports gamification expert, and Cincinnati Bengals of the National Football League. This will lead to the launch of two games that are free to play. The deal between the Ohio based NFL franchisee and the sports gamification expert will make this the second acquisition for the sports gamification expert. The gamification specialist had earlier established a partnership with Jacksonville Jaguars.

Comments on the deal

Brian Sells, Vice President and Chief Marketing Officer of Cincinnati Bengals has commented on the deal with Low6. He stated that their company is excited about the partnership with the gamification specialist. He was also excited about the launch of two new free-to-play games called Ultimate Bengals and Bengal Picks. He said that these games would give their fans one more method of interaction with the team on the day of the game. Jamie Mitchell, Co-founder and Group CEO of Low6 commented that the company is still in the early stages with respect to the business in the United States. He stated that the company is looking forward to bringing American sports fans closer than ever before to their favorite teams and players.

New games launched

The free-to-play Bengal Picks game is set to replicate the games that are played in the United Kingdom that are played on the MMA app and UFC picks. The game will also allow fans to engage with the players on the day of the game. The free-to-play game was released on the day that Cincinnati Bengals played its weekend game with Green Bay Packers at the home stadium named Paul Brown Stadium. The stadium is located in the center of Cincinnati. However, the Bengals lost their match against the Packers in a close game. The score was 25-22. The second game that was free to play, Ultimate Bengals is going to run throughout the NFL season. The winner will get match tickets, autographs as well as experiences that cannot be bought with money. A winner will be declared each week.