Caesars Entertainment has formed a multi-year marketing deal with Madison Square Garden Entertainment through the group’s sportsbook division.

Caesars Entertainment – MSG Deal

About the Deal

This partnership establishes the company as the official sports betting partner of the New York Knicks, New York Rangers, Madison Square Garden Arena, and MSG Networks. 

Additionally, the partnership will provide the real-money casino operator with digital media exposure across MSG Sports and MSG Entertainment channels and access to arena hospitality experiences available to Caesars Rewards program members.

Moreover, Caesars Sportsbook will have a branded, premium hospitality room within Madison Square Garden that will be open for all Knicks and Rangers games and select other events. 

Perks and other benefits for members

Caesars Rewards members, including those who download the Caesars Sportsbook mobile app, will access the facility, which will undergo a complete renovation before the start of the Knicks and Rangers seasons in 2022-23.

Once completed, the space will include exclusive programming, including special guest appearances, giveaways, and improved activations.

“We’re happy to welcome Caesars Sportsbook – a famous brand in the sports betting industry – to the MSG Sports and MSG Entertainment families,” said Ron Skotarczak, MSG Entertainment’s executive vice president of marketing partnerships.

“Caesars Sportsbook is a significant player in the rapidly growing world of sports betting – and we look forward to leveraging this partnership to further strengthen our brands’ relationship with Caesars customers while also providing the company with significant exposure across our unmatched portfolio of assets.”

Related Deals

Caesars announced earlier this month that it is targeting an additional increase in US sports wagering by the end of the year and into 2022, despite the US casino and entertainment operator posting a $233 million (2020: $926 million) net loss through the third quarter of the year. 

Additionally, the casino operator reported record net revenue of £2.7 billion in the quarter, up from $1.4 billion in the prior year. Revenue from Las Vegas properties is approaching $1 billion, with regional performance and digital revenue increasing to $1.54 billion (2020: 1.05 billion) and $96 million (2020: $39 million), respectively.