Western Canada Lottery broadens betting options with SG tie-up

Western Canada Lottery broadens betting options with SG tie-up

Western Canada Lottery partners with SG to expand its betting options.

Western Canada Lottery diversifies betting offerings 

Scientific Games and Western Canada Lottery have expanded their product offerings to include single-game sports lottery betting, real-time odds, and futures.

The launch is powered by Scientific Games Lottery’s sports betting engine, which has been customized for WCLC to link directly with the company’s core gaming system. As part of the modernization, WCLC now offers a variety of betting choices through Sport Select, including point spreads, pro-lines, props, over/under, pools, and futures.

Along with the new sports betting solution and central gaming system technology, Scientific Games provides WCLC with an online subscription program that incorporates a player account management platform and online instant games.

“We’re incredibly proud of the efforts of both the WCLC and Scientific Games Lottery teams in revitalizing the western Canadian sports betting experience by introducing real-time odds, futures, and single game betting,” said Tedda Sandercock, WCLC’s vice president of information technology. “By adding additional sports betting features into our gaming platform, we’re now able to provide players with an experience unlike any other.”

“By using the new ticket builder capability available online at sportselect.com, gamers can make their selections based on real-time odds and produce a QR code that they can then present to a lottery shop to purchase their ticket,” Sandercock stated. We’re delighted to provide this new, easy online means of creating a betting slip, while also keeping a more traditional manner of creating a ticket in-store for players who want it.”

“We are excited to partner with WCLC to bring another first-to-market lottery offering to western Canada, assisting WCLC in achieving its strategic goals and maximizing revenue for the provincial partners it serves,” added Christian Kometer, Scientific Games’ managing director international lottery systems. “This is just another excellent illustration of how Scientific Games Lottery technology is modernizing the lottery experience.”

About the Companies

The Western Canada Lottery Corporation (WCLC) is a not-for-profit company based in Alberta, Saskatchewan, and Manitoba that manages lottery and gaming-related operations for its members, the governments of Alberta, Saskatchewan, and Manitoba. As associate members, Yukon, the Northwest Territories, and Nunavut are represented. The WCLC collaborates with the Alberta Gaming and Liquor Commission, Saskatchewan Lotteries, Manitoba Lotteries Corporation, Lotteries Yukon, and Sport North Lottery Authority. WCLC, in partnership with the Interprovincial Lottery Corporation, offers Canada’s biggest payout lotteries, Lotto 6/49, Lotto Max (which took the role of Lotto Super 7 in September 2009), and Daily Grand.

Scientific Games Corporation (SG) is an American company that manufactures and distributes gambling-related products and services. The corporation is based in Las Vegas, Nevada, with its lottery headquarters and manufacturing facility in Alpharetta, Georgia. Slot machines, table games, shuffle machines, and casino management systems are all available through SG’s gaming business. Bally, WMS, and Shuffle Master are among the company’s brands. SG’s lottery branch provides administration services, point-of-sale technology, and scratch cards to roughly 130 lotteries globally. SciPlay develops and distributes free-to-play social gaming solutions.

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.