Nsoft, of betting and gaming software provider, has announced a collaboration with Optimove to increase user lifetime value, increase retention rates, and massively scale multichannel customization. 

NSoft – Optimove Deal

Nsoft will roll out Optimove’s CRM marketing technology across its 50-strong operator portfolio as part of the collaboration to create meaningful, quantifiable customer journeys and data-driven decisions.

NSoft expedited the integration of Optimove with Balkan Bet, a long-standing client of the company that is employing the organization’s AI-mapped CRM journeys to consumers across channels. As a result, the sports betting and online casino operator is attempting to maximize users’ lifetime value by micro-segmenting its audience and ensuring that each player receives a personalized message across all channels.

Quotes from the Press Release

“We are honored to have been chosen by NSoft as their CRM marketing solution and look forward to collaborating with them to provide the most personalized experience possible for each of their players,” said Moshe Demri, Optimove’s GM of EMEA.

“At Optimove, we are committed to maintaining the balance of marketer-friendly tools, powerful AI capabilities, and scientific testing and measurement that has made us the solution of choice for industry leaders such as NSoft.”

“We are devoted to providing our clients with best-in-class CRM marketing solutions,” stated Dubravko Simic, SVP of Sales & Business Development at NSoft.

“Analytical customer journeys and data-driven decisions are critical to our capacity to adapt and stay ahead of the market and competition. That is why we have partnered with Optimove, the market leader in CRM marketing solutions for effective customer journey management and company optimization.”

Optimove confirmed the appointment of Peter Miles as director of sales earlier this month, stating that the move will play a “significant role” in the company’s ongoing global expansion efforts. This, the company said, bolstered its strategic investment in growing its client base as a critical growth engine.