Symplify, a Scandinavian CRM and CRO provider for the igaming industry, has formed a strategic relationship with SCCG Management. SCCG Management will spearhead Symplify’s North American expansion as part of the launch of its latest acquisition, Jada Gaming, under the terms of the agreement.

Symplify – SCCG Management Alignment

SCCG Management will create and execute business strategies aimed at expanding distribution networks via licensed and qualified channels. Another part, according to Symplify and its subsidiaries, is advising support for obtaining US state licenses and authorizations.

Symplify expanded its 360° offering in late 2021 with the acquisition of AI software Jada Gaming. Customers can now optimize conversions on their websites and apps, convert visitors to loyal players, create real-time advanced channel orchestration, and ultimately, via Jada, leverage the full potential of AI and machine learning through churn prediction, hyper-personalization, and AI-powered segmentation.

Quotes from the Press Release

“SCCG is the ideal partner for us to accelerate growth in the enormously attractive regulated markets across North America. We’re delighted about the prospect of building on our first success here, and SCCG’s extensive experience will play a critical part in the next stage of expansion,” Symplify Group CEO Robert Kimber stated.

“North America is still a relatively untapped market with enormous potential, and we can’t wait to demonstrate the powers of artificial intelligence to a new and increasing audience,” remarked Alberto Alfieri, co-founder of Jada Gaming.

“AI is more crucial ineffective operations,” concluded Stephen Crystal, CEO, and founder of SCCG Management. “Jada’s capabilities will bolster Symplify’s already robust offering. Our objective is to provide a 360-degree service to our partners across many industries, and I’m delighted to add another critical layer to our solution and collaborate with Symplify as we continue to expand the business.”