Playson, a real-money casino games and software manufacturer, has signed a huge content distribution deal with bet365, which will greatly bolster the leading operator’s Italian offering. 

Playson – Bet365 Collab

The agreement provides bet365’s Italian players with access to a number of the provider’s most popular games, including Wolf Power: Hold and Win, Legend of Cleopatra MegawaysTM, and Rise of Egypt Deluxe.

The supplier’s immersive portfolio has been bolstered in recent weeks by the addition of a new UI that enables single-handed gameplay in portrait mode, which is great for individuals looking for entertainment on the go. Playson’s recent deal highlights the developer’s diverse portfolio of games’ quality and attractiveness in Italy’s regulated market. The company has built a sizable fanbase in the country, with players appreciating the thrilling sensations offered by its games.

Blanka Homor, Sales Director at Playson, stated that they are happy to join bet365, a well-known industry leader. Collaborating with such globally famous operators reaffirms their company’s position as one of the most dynamic suppliers in the gambling industry, and they can’t wait to bring our fascinating content to bet365 and their sizable Italian player base.

About the Companies

Playson is a market-leading game developer operating in over 18 regulated areas and beyond. Their collection of over 85 omnichannel casino games has been tested and certified for all major European regulated jurisdictions, including Malta, Italy, Spain, Sweden, the United Kingdom, and Romania, among others, and we are continually growing our global footprint.

They offer a first-class solution to a diverse range of reputable iGaming operators and aggregators, ranging from engaging math and mechanics within their games to value-adding promotional features, promotional consulting, and regular in-house network promotions, not to mention rapid response 24/7 technical support. With their entire turnkey solution, which offers quality throughout, Playson is perfectly poised to satisfy the needs of the most ambitious and advanced iGaming firms. None of the foregoing would be feasible without their most valuable resource – their people. Their passion propels us forward as a creative, agile, and fun-loving place to work, and our team of devoted experts is dispersed across Malta, Ukraine, the United Kingdom, and Greece.

bet365, one of the world’s largest online gambling companies, is a pioneer in enterprise and Internet technology development. Denise Coates CBE founded them in 2000. Since then, they have developed into a global organization employing over 5,000 people and providing an unmatched online experience to over 63 million clients in 20 languages. Initially, they offered internet sports betting, but with foresight, they chose to focus on in-play betting.

The gamble paid off, allowing them to establish their market leadership position. In-Play betting has been critical to our success and continues to be the cornerstone of a business that took £52.6 billion in Sports wagers in 2017/18, with up to 2 million markets available at any given time. Their game-changing In-Play betting product and comprehensive sports Live Streaming service, which covers 600,000 events annually, are complemented by their Casino, Poker, Games, and Bingo options.