Following its much-anticipated entry into the Mexican market in early January, PlayUZU has begun a significant advertising campaign to cement its online casino presence in the region.

Campaign and Digital Media Advertising Campaigns Based 

SkillOnNet’s Spanish-language version of the renowned PlayOJO gaming platform has started a campaign based on the popular “Thumbs up” concept. 

The campaign will run on digital media platforms and broadcast television in standard and integrated TV program advertisements. The projected voice share for the campaign is predicted to exceed 20%. The campaign’s commercials, inspired by a similar PlayOJO campaign, will also appear on social media pages, in Google Search, as native or programmatic ads, and through media influencer marketing. When all of these activities are combined, the company should generate significant brand awareness among the targeted Mexican demographic.

The “Thumbs up” advertising campaign depicts a hero who is thrilled to have discovered an online casino that is both fair and transparent. The hero expresses his satisfaction with the universal thumbs-up sign. Additionally, the figure is seen wandering around the city and encountering other people who have discovered the benefits of playing at PlayUZU. As a result, they are unanimous in their approval of the casino. The campaign’s tagline is “The transparent casino.”

The Unique Selling Propositions of PlayUZU

Apart from bolstering the brand’s footprint in the country following its January launch, PlayUZU intends to use the campaign to educate players about the brand’s unique selling propositions (USP). One of them relates to PlayUZU being the only Mexican casino with a 0% wagering requirement on all casino profits. This includes gains accrued due to free spins and other casino promotions. A second USP is represented by players’ payback benefits on all wagers, winning and losing. Cashback payments are instantly applied to players’ accounts and can be bet on new games or cashed out.

Helena Rico, PlayUZU’s head of marketing for Spain and Latin America, underlined the casino’s pleasure at the prospect of showcasing and strengthening its presence in Mexico. Via TV advertisements and a slew of internet media outlets. Rico lauded the campaign’s use of broadcast advertisements and a slew of social media outlets, adding that they are convinced it would enable them to compete directly with seasoned operators with a far longer presence in Mexico.

The present “Thumbs up” campaign is not PlayUZU’s first attempt in recent years to increase brand awareness in a Spanish-speaking market. The operator launched PlayUZU Nights, a live educational television show for Spanish gamblers, towards the end of January.