Hard Rock introduces ready-to-drink drinks via Stewart Enterprises 

Hard Rock introduces ready-to-drink drinks via Stewart Enterprises 

This week, Hard Rock International (HRI) announced second cooperation with Stewart’s Enterprises, Inc., this time to launch Hard Rock RTDs, which will join their sister product, Hard Rock Hard Seltzers.

There are three Hard Rock RTDs: the Margarita, the Mojito, and the Moscow Mule. These iconic cocktails are inspired by those expertly prepared at the real-money casino and resorts’ properties around the world, spanning the beloved Hard Rock Cafes to the iconic Hard Rock Hotels to the thriving Hard Rock Casinos. 

Hardrock RTDs

Hard Rock cocktails created by experts

The Hard Rock RTDs are available at select Hard Rock International locations. The RTDs will be available in single flavor 4-packs (SRP: $12.99) and mixed 6-packs (SRP: $19.99), both of which contain two of each flavor. Distribution agreements are struck in a variety of jurisdictions across the country. Broad Street Licensing Group (BSLG), a recognized pioneer in international trademark licensing, negotiated the licensing agreement between HRI and Stewart’s Enterprises, Inc.

Press Release Statements 

Kimberly Manna, Senior Vice President of Retail and Licensing at Hard Rock International, stated that the company is excited to further expand the brand into the fastest-growing spirits category of RTD cocktails, allowing their international fan base to bring Hard Rock home with them on their travels.

In addition, Tony Gaines, CEO of Stewart’s Enterprises, stated in a press release that Hard Rock Hard Seltzers had a successful launch last year and are currently available in locations such as 7-Eleven, Circle K, and Total Wine. At festivities around Super Bowl LIV, both the seltzers and the RTDs were available for purchase, and the crowds flocked to them.

About Hard Rock International

Hard Rock International (HRI) is a worldwide known brand with venues in 68 countries and 253 sites, including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. In 2020, HRI will also start a joint venture called Hard Rock Digital, which will operate an online sportsbook, a brick-and-mortar sportsbook, and an internet gaming platform. In 2021, Forbes Magazine named Hard Rock one of the Best Employers for Diversity, a Top Employer for Women, and a Top Employer in the Travel & Leisure, Gaming, and Entertainment Industries. Hard Rock was also selected as a Best Managed Company in the United States by Deloitte Private and The Wall Street Journal and was named the top-performing hotel brand in North America by J.D. Power for the third consecutive year in 2021. The Seminole Tribe of Florida, the parent company of HRI, owns the brand.

About Stewart’s Enterprises, Inc. (SEI)

Stewart’s Enterprises Inc. launched Stewart’s Spiked Seltzer in February 2021, capitalizing on Stewart’s Sodas’ acclaimed taste, illustrious history, and brand devotion. SEI debuted Hard Rock Hard Seltzer in July 2021 under a multi-national license, leveraging on the mythology and reputation of the Hard Rock brand, which was formed 50 years ago in London by two Americans and has evolved to become one of the world’s most iconic companies. The organization’s leadership team alone benefits from more than 150 years of combined beverage experience under the leadership of Chairman Barrie Clapham and CEO Tony Gaines.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.