The company announced a new agreement between GOAT Interactive, the largest online betting and gaming operator, and Optimove, the leading CRM Marketing platform for the iGaming sector. Because of the partnership, GOAT Interactive is demonstrating its strategic investment in its capacity to seamlessly orchestrate customer communications and customization at scale across many channels, which Optimove’s AI-mapped CRM Journeys enable.

A new marketing solutions for Goat Interactive: Optimove

GOAT Interactive, which concentrates on the African market and counts Premier Bet and Premier Vegas as its primary B2C brands, provides marketing consultancy services to a portfolio of iGaming operators in a number of different markets, including the United States, and Canada, and the United Kingdom. The company is a major contributor to the quick expansion of African operators like Premier Bet.

The CRM Marketing center provided by Optimove will allow the operator to develop and maintain a single, 360-degree customer view, guaranteeing that each player has a personalized experience on the platform. Operators will be able to coordinate real-time and scheduled engagements, maximize player LTV, and monitor the incremental impact of each player interaction thanks to Optimove’s AI-mapped customer journeys.

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Corporate Notes 

The GOAT Interactive Director of Online Marketing and Sales, Rich Lee, stated, They are delighted to team up with Optimove to super-charge our operators’ CRM Marketing capabilities. They are delighted to collaborate with Optimove to super-charge our operators’ CRM Marketing capabilities. “It is critical for them and the operator portfolio to be able to develop better and deeper relationships with each and every one of their players. He added that Optimove’s distinctive CRM Marketing capabilities will enable their operators to fuel continuous growth by ensuring that each player receives the most value from every engagement, hence increasing Customer Lifetime Value and improving the overall bottom line, the company says.

According to Motti Colman, Senior Director of Sales at Optimove, They are thrilled to have been chosen by GOAT Interactive as their CRM Marketing solution. When it comes to marketing in the online gaming industry, a customer-centric strategy is crucial. That strategy can only be perfected by having the ability to coordinate personalization at scale while also ensuring that each participant receives the greatest possible message, at the correct moment, and through the most appropriate channel. The GOAT Interactive team is looking forward to assisting the company is using these capabilities as a growth driver. While attending ICE London from April 12-14, Optimove will be demonstrating their CRM Marketing Platform in booth N5-210.

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