Esports Technologies, Incentive Games Partners for Free-to-Play Esports

Esports Technologies, Incentive Games Partners for Free-to-Play Esports

Esports Technologies and Incentive Games have formed a new agreement that will allow the latter to produce a number of customizable free-to-play betting games that will be used to increase customer engagement and loyalty.

Based on a software licensing and service agreement, the alliance will see tailor-made games added to Esports Technologies’ product portfolio, providing players with memorable and worthwhile options for their gaming experience.

Esports Technologies now in the UK
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Esports Technology Expands to Include Free-to-Play Games

Known for its large selection of products that are centered on the sports vertical, Incentive Games is also looking into alternative topics and commercial potential in the casino and esports areas as well. Incentive Games’ goal is straightforward: to develop innovative products that not only assist partner brands in monetizing their existing customers, but also in acquiring and retaining new ones as well.

Incentive Games features a total of 21 games, with the vast majority of them (14 games) being fully free-to-play and designed to illustrate the capabilities of a product rather than to generate instant revenue for the developer. In the same way, the cooperation with Esports Technologies is founded on the same underlying principle. Incentive Games CEO John Gordon had the following to say about this opportunity:

As a result of the collaboration, Gordon is certain that Esports Technologies will be able to interact more effectively with its target audiences and reach higher performance benchmarks overall. However, even though Incentive Games is only just starting in the world of esports, Gordon feels that the firm has already learnt key lessons from its work in the sports verticals that will help it succeed in the competitive video gaming world. He did not miss an opportunity to commend the powerful data-driven algorithms employed by Incentive Games, which will enable Esports Technologies to achieve its long-term objectives for the sector. The free-to-play games on which Incentive Games will be working will be based on popular titles such as Counter-Strike: Global Offensive, which the company will develop. In reality, this will be the first free-to-play game that players can look forward to.

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Incentive games can assist in increasing retention and engagement

 

Besides Dota 2, League of Legends, and games based on Valorant or similar fantasy shooters, other popular and betting-friendly esports titles such as Dota 2 and League of Legends will also be released. In terms of prospective esports titles that may be turned into free-to-play betting games that would provide customers with more alternatives, there is no dearth of possibilities.

Michael Barden, director of loyalty and retention at Esports Technologies, stated that Incentive Games was a well-known developer with whom the firm was looking forward to collaborating. As a result of the agreement, they will have immediate access to Incentive’s game mechanics library, which the company can apply to the esports vertical, and they will collaborate on the development of new free-to-play games that are authentic to our constantly increasing gamer audience,” Barden stated.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.