USI gets backing from Sands for regulatory platform development

USI gets backing from Sands for regulatory platform development

US Integrity has received an investment from casino and resort giant Las Vegas Sands, which is expected to boost the data-driven analytics company in the development of a regulatory technology platform, according to the company.

US Integrity

Sands financial support

The platform, which was developed with an undisclosed sum of money, is said to serve the needs of key stakeholders in the online gaming and sports betting industries. It is also said to be designed to identify potentially problematic bets closer to real-time in order to maintain the integrity of sports around the world.

Providing solutions that maintain sports betting integrity in every play, every game, and every sport is the objective of US Integrity, which was established to assist in the growth of the legal, regulated sports betting market. As a result of Sands’ strategic investment, the company will be able to expand its capabilities while also developing new, creative products and services that will provide transparency and peace of mind for our growing list of clients.

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USI Milestone in the Market

US Integrity, a company that monitors for match-fixing, game manipulation, and other unethical or illegal sports betting-related activity in North America, will provide its “next generation” platform to teams, leagues, bookmakers, and regulators in order to enable proactive intervention in the sports betting industry. In addition, the company provides customized dashboards that alert professional sports properties, sportsbook operators, and gaming authorities to abnormalities and potentially suspicious wagering activity that may exist.

In addition to this investment, US Integrity announced a relationship with PointsBet earlier this month, in which the company provided its solutions to the newly founded PointsBet brand in Canada. The group will continue to supply integrity monitoring services to PointsBet Canada through its proprietary dashboard as a result of this agreement. In order to discover abnormal tendencies at the contest, officiating, and wagering levels, USI conducts data analysis across dozens of data sets.


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.