The Light & Wonder Rebrand Sparks Key Progress in the Market

The Light & Wonder Rebrand Sparks Key Progress in the Market

Barry Cottle, the president of casino and sports betting product provider Light and Wonder, described the company’s change as having “great momentum” and “tremendous success” after providing an overview of the company’s first financial performance under its new name. 

The business has announced a 26 percent year-on-year gain in sales to $572 million (2021: $453 million) during the first quarter of the year. This comes as SciPlay accelerated its development into what the group dubbed a $20 billion casual market, and L&W confirmed the acquisition of Playzido.

Light and Wonder

Light and Wonder are making “tremendous progress” in their makeover

It was said that this is due to the sustained momentum in North America, where overall operations revenue surpassed 2019 levels, in addition to sequential year-on-year increase across igaming and SciPlay. The gaming division of the company reported increases in revenue and AEBITDA of 45 percent and 60 percent, respectively, to £355 million (2021: $244 million) and $171 million (2021: $107 million), respectively. These results were driven by the continued market recovery and the aforementioned North American uptick.

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The Company has Reported Revenue Increase of 2%

The online casino reported a minor increase in revenue of 2%, at $59 million (2021: $58 million), but EBITDA stayed the same at $21 million. The company highlighted continuous progress in the United States. It is explained in further detail that this is because expenditures were made to support planned launches, such as those of live dealer in the United States later this year. As a result of having eight operators go live on day one of the launch, the month of April’s launch in Ontario was also the largest single biggest market debut in the history of the company. In other news, SciPlay reported its second highest quarterly revenue thanks to a five percent increase to $158 million (2021: $151 million). AEITDA, on the other hand, decreased by four percentage points to $44 million (20210: $46 million).

Company’s Most Recent Investment this Year was a Success

In addition, Mr. Cottle remarked on the company’s most recent investment in the igaming industry, referring to the acquisition of Playzido as a “modest transaction” that is anticipated to have “an outsized effect.” In describing the larger effects, he stated the following about Playzido: “In reality, Playzido is an open platform for game development.” Imagine it instead as a real-time strategy game that also makes use of game frame technology. And what this enables them to do at scale is quickly deliver individualized game creation for customers. In order to fulfill the key operational partners’ long-standing need for individualized and unique material, which may now be sent to them. Therefore, this is easily integrated into OGS, which not only makes OGS more scalable but also enables them to include a whole new category of information at a size and pace that they were previously unable to do. Therefore, it is an enormous win-win situation for both parties as well as for their operational partners who have been hunting for this information.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.