Sky Betting and Gaming and top-tier Business-to-Business online casino games developer Push Gaming have just struck a new partnership. 

Players of Sky Betting will have access to Push Gaming’s best slot titles, including fan-favorites “Jammin’ Jars” and “Razor Shark” as a result of the business collaboration. The deal is expected to accelerate the supplier’s growth in the United Kingdom.

Immense Impact for Push Gaming

The portfolio of Push Gaming is composed of games that are both extremely entertaining and inventive, and which have become standards in the industry. Through the new relationship, the provider will have the opportunity to concurrently communicate with a wide variety of Sky’s brands. Sky Casino, Sky Bingo, and Sky Vegas are some of the names on the list. In what is now the biggest market for online gamers on the European continent, Push Gaming anticipates further expanding its player base and bringing a greater degree of variety to the player profiles that it hosts. Fiona Hickey, the head of sales for the firm, acknowledged the company’s delight over the new contract. She said that the collaboration would further boost their presence in the UK and allow a wider number of gamers to access their “award-winning” products. Hickey also defined Sky Betting and Gaming as a significant iGaming operator that has “top-tier status” in this essential industry. Sky Betting and Gaming is going to help Push with its local development while also encouraging its rise in Europe and continuing its worldwide objectives for expansion.

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Push’s Best Slots Will Be Player-Focused 

Philippa Ayres, who is the head of content at Sky Betting and Gaming, made reference to the high expectations that players have for the company because of the high-quality standards that the operator has shown over the years. Ayres continued by saying that the addition of Push Gaming’s player-first games to the already remarkable portfolio of releases maintained by the operator is anticipated to provide gamers with just what it is that they are searching for. Sky Betting and Gaming’s offering will have additional flavor thanks to games that are industry standards, such as the unique Jammin’ Jars series, Big Bamboo, Nightfall, Fat Banker, Razor Shark, or Wild Swarm. These games will be added to the portfolio.

Push Gaming is already operational in the majority of Europe’s regulated markets, and it does so via partnerships with illustrious brands including as Betsson, Casumo, 888, Entertain, LeoVegas, PaddyPowerBetfair, 32red, and Svenska Spel. The firm debuted its gaming portfolio with Coolbet at the beginning of May, giving it access to regulated igaming markets in Europe as well as North and South America. Sky Betting and Gaming was established in 1999 and was acquired by The Stars Group in July of 2018. The Stars Group was then included as an essential component of Flutter Entertainment plc in the following two years.