A multi-year strategic cooperation deal was inked between the American real-money casino and sports betting giant Caesars Entertainment and Omaha Productions, a sports entertainment company created by retired NFL quarterback Peyton Manning.

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Omaha Audio Network

In accordance with the terms of the agreement, Caesars and Omaha will collaborate in the establishment of the full-service audio production network known as the Omaha Audio Network. 

In addition, the two partners will conduct new events, both digital and live, in order to attract the attention of sports lovers. Caesars and Omaha will collaborate on the Omaha Audio Network, which will result in the production of podcasts featuring prominent athletes offering their perspectives on various sporting events. 

The promotional material will be available for fans to view on a variety of different platforms. In addition, Manning and his firm will develop a variety of digital programs, which will thereafter be shown on the social media channels of Caesars and Omaha.

The brand ambassadors for Caesars Sportsbook will be participating in the new podcast series, so sports fans should keep an eye out for them. This will prominently involve Kenny Mayne, a well-known figure in the world of sports journalism, as well as Rachel DeMita, a former professional basketball player. 

Cooper Manning, Peyton Manning’s younger brother, will also make an appearance at the event. Not only that, but the most devoted customers of Caesars will also get the opportunity to get in on the action themselves. Caesars Rewards is a loyalty program that will provide sports fans the opportunity to take their involvement in the sport to the next level and participate in live events. The most devoted sports fans will have the opportunity to meet the Manning brothers and other artists from the Omaha Audio Network in person thanks to this opportunity.

Wonderful Collab

According to Sharon Otterman, who serves as the chief marketing officer for Caesars Digital, this arrangement is not only a sponsorship but rather a strategic relationship. She said that Caesars is excited to collaborate with Manning and Omaha to develop new content, and she expressed her excitement about this opportunity. Otterman underlined that the development of the new material would be the product of the professional knowledge of “two leaders in the sports and entertainment area.

Peyton Manning has expressed his enthusiasm about the new contract as well. He said that the whole Omaha team is really excited about the prospect of expanding their partnership with Caesars. In addition, the entertainment organization is ecstatic about the possibility of collaborating with the colossal casino operation to produce material that is both unique and fascinating. Manning came to the conclusion that Caesars has already shown that it is an excellent partner. As a result of this, the former NFL player is delighted to strengthen his collaboration with the business owner.

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