This week, advertising and affiliate compliance specialist Rightlander introduced a new tool called Screen. Screen is intended to aid companies, particularly those operating in the online casino and sports betting sectors, in determining the eligibility of partners for inclusion in and participation in affiliate programs.

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Appropriate Content Presented On The Website

The launch of Screen will save time and money for Rightlander customers by using on-demand crawling technology to validate their potential and existing affiliation partners against a set of red flag indicators. 

This will be achieved via the use of technology. It is difficult for networks, agencies, and operators, who are subject to growing regulatory scrutiny, to guarantee that their affiliate partners are constantly aware of their commitments while selling their brands to clients without investing substantial time and resources to the task. 

This is because authorities are applying ever-increasing degrees of scrutiny to these businesses. Screen is the answer to both of these challenges that the marketing teams of these firms are experiencing. Before signing agreements with prospective affiliate partners, they must first have access to evaluation tools. Second, they need tools that will enable them to continue monitoring their new partners’ adherence to their ethical commitments.

The Capability To Personalize Insights’ Outcomes

Screen enables operators to rapidly examine a prospective partner and monitor if a partner is uploading information that may provide a regulatory risk or unfavorable brand perception. 

Screen offers operators with the ability to deep dive into websites and identify a broad variety of inappropriate material, such as profanity, hate speech, pornography, extremism, violence, prohibited substances, and narcotics. Screen’s technology has an extra feature that allows crawlers to be tweaked. 

This allows operators to receive significant insight into the material put on their affiliate partners’ websites, making it simpler to decide whether or not a certain affiliate is a suitable match for their company. Screen crawlers may also evaluate which online sites provide the greatest performance. 

Rightlander debuted in 2018, and since then, the company’s footprint has spread to many cities throughout the globe and into other sectors. Rightlander is used by merchants, operators, and networks to remain on top of their affiliate compliance requirements. Rightlander announced in March that it will shortly debut its compliance and integrity solutions in Ontario in order to aid companies in achieving their social responsibility and player protection standards, just as the Canadian province of Ontario was about to go live.

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