Bally’s Corporation, which operates land-based casinos, resorts, and online casinos & sports betting, has established a multifaceted marketing collaboration with the New York Yankees.

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In-Stadium Brand Visibility in the heart of New York

The deal between Bally’s and the 27-time World Series Champions represents the operator’s first sports betting relationship in New York since the debut of its online sports betting operations in the state in July, and establishes Bally Bet as the Official Sports Betting Partner of the Yankees. 

Adi Dhandhania, chief operating officer for North America at Bally’s Interactive, praised the relationship that would increase Bally Bet’s and other Bally’s brands’ exposure in the state, stating that the history of the Yankees as a franchise and its worldwide appeal “speaks for itself. 

The marketing partnership designated Bally Bet as the team’s Official Sports Betting Partner, Monkey Knife Fight as the team’s Official Fantasy Sports Partner, Bally Casino as the team’s Official iGaming Partner, and Bally Play as the team’s Official Free-to-Play Gaming Partner, and granted Bally’s brands access to the Yankees’ trademarks and marketing designations. 

The Atlantic City casino Bally’s become a proud partner of the New York Yankees. Michael Tusiani, senior vice president of Partnerships for the New York Yankees, expressed enthusiasm about the new partnership with Bally’s, stating that the new brand visibility across Yankee Stadium and Bally’s in-stadium customer engagement will strengthen the company’s “overall gaming presence in New York.

Inside Yankees Stadium, Bally’s branding will be shown on numerous LED advertising boards, including the outfield wall that borders the playing field, the walls of the Main Level bars in left and right field that face the field, the Terrace Level ribbon board, and the Great Hall. During games, Bally’s logo will be shown on the stadium’s high-definition centerfield video board, and the brand will get additional activations to increase its visibility among Yankees fans.

Expanding US Sports Presence

Bally has already been approved as an Authorized Gaming Operator by three of the four major leagues – MLB, NHL, and NBA – as well as the Women’s National Basketball Association. The relationship with the Yankees bolstered Bally’s rising presence in media and sports throughout the country (WNBA). 

The relationship with the Yankees complements Bally’s prior collaborations with the NHL’s Nashville Predators, the WNBA’s Phoenix Mercury, and the NFL’s Cleveland Browns. Bally’s has just obtained market access in Kansas as one of the partners of Boot Hill Casino & Resort in Dodge City, and will be in a position to take mobile wagers whenever the state formally authorizes mobile sports betting.

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