Better Collective, a media company that focuses on sports betting, made the announcement last week that it has entered into a partnership with The Chicago Tribune. 

This partnership will add sports betting content to the offering of the Chicago Tribune, which is the most prominent source of news and information in the Midwest.

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As a result of the recently reached agreement between Better Collective and the Chicago Tribune, the sports betting media company will now be able to provide betting odds, tips, and analyses of teams and players for the upcoming games to the readership of chicagotribune.com, which receives over 18 million monthly visitors. In addition, Better Collective will provide links to sports betting platform partners. Marc Pedersen, the chief executive officer and vice president of Better Collective, provided some commentary on the cooperation. In his remarks, he highlighted the athletic aspect of the Midwest and Chicago, as well as the “many outstanding sports enthusiasts of various sorts of sports” in the region.

Action Network serves as a co-branding partner

The partnership is going to be co-branded by Action Network, which is a provider of premium content, proprietary tools, and in-depth analytics. The partnership is expected to become operational by the middle of August, just in time for the start of the NFL season. Chad Millman, the chief content officer at Action Network, also commented on the news.

A little over a month after the sports betting media linked up with The Philadelphia Inquirer, Better Collective has achieved a new arrangement with a renowned news media in the form of a collaboration with The Chicago Tribune. 

As part of the media collaboration with the journal, Better Collective has committed to provide cutting-edge technology as well as compelling content relating to iGaming and sports betting to the publication’s monthly audience of approximately 10 million people. Better Collective had a very successful first quarter of the year, posting record high sales. This was mostly due to its activities across markets in the United States, where revenues accounted for nearly half of the company’s total.

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