Light & Wonder and Optimove have strengthened their strategic partnership to give their online casino and iGaming operator partners better multichannel marketing capabilities.

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Gaining Competitive Advantage in the Market  

This strengthened relationship will boost operators’ ability to respond in real time to the behaviors of individual players by customizing messaging and offers across different channels. To gain a competitive advantage in the current market, operators must embrace a player-centric strategy, which can only be done via AI-driven CRM journeys. 

The path to achieving this objective involves:

• Synchronizing hyper-personalized interactions with hundreds of segments.
• Hence enhancing customer retention rates.
• Customer lifetime value.
• Total profitability.

The organization is thrilled to have the chance to assist Light & Wonder and its portfolio of world-class operators in achieving these objectives.

Enhancing Real-Time Data Using CRM System

The L&W operator network will be able to use several real-time data points to generate a “complete” single customer view as a consequence of using Optimove’s CRM system. 

In addition, multichannel customisation and orchestration will allow the execution of “hundreds of campaigns seamlessly,” with the uplift of each campaign, journey, and strategy being monitored and optimized for performance. Light & Wonder’s Director of Player Accounts, Toby Partridge, said that the firm strives to give consumers with the most effective tools for the task.

Strengthening its strategic engagement with Optimove exemplifies the company’s dedication to forming focused, value-enhancing partnerships to boost the multichannel marketing capabilities of its operators. Optimove provides a proven best-in-class CRM marketing solution, and its operators can now simply use this technology to concentrate on long-term retention by ensuring that each player receives maximum value from every encounter, hence enhancing customer lifetime value and bottom line.

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