Social media outlets reported that Manchester United and UK-based online casino and sports betting brand Betfred had formed a collaboration. 

Consequently, Betfred is considered to be the Official Betting Partner of the Red Devils. The couple was together in 2006 The head of marketing at Intelly, ukasz Bczek, tweeted that the existing agreement is valued at around £4 million each year.

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Regulatory Obstacles Are Not a Concern

Betfred has been added as a partner on the official Manchester United soccer club website. Betfred, which runs over 1,400 betting shops, has operations in the United States, Spain, and South Africa. 

However, the connection comes at a time when gambling rules and sports fans’ attitudes toward such ties are uncertain. For starters, speculations are circulating that the Premier League may opt out of ties between its teams and betting firms willingly. Recent interest in such arrangements disproves such assertions. Reportedly, the Premier League had a meeting to address the matter.

The meeting was held behind closed doors, leaving the public to speculate as to what choices and agreements were made. Nonetheless, public opinion about such sponsorships has been rather clear and unequivocal. A survey released in 2020 revealed that one-third of sports fans are dissuaded from purchasing their favorite teams’ uniforms if they carry the logo and branding of gambling organizations. This attitude has not improved since 2022.

Footballers Supporters Against Gambling Adverts has launched one of the most strident campaigns against such agreements in an effort to raise awareness of the damage gambling does to society and the families of victims.

Nowhere is gambling’s poisonous influence felt more than in football, which serves as a ‘hook’ for young, first-time gamblers, setting them up for a lifetime of addiction,” the group warned in early August.

Progress is sluggish as Regulation Changes Stall

To adopt significant changes to the way the Premier League self-regulates, however, at least 14 of the 20 clubs must vote in favor. In the meanwhile, the White Paper describing future regulatory reforms has been inexorably delayed due to the defenestration of British Prime Minister Boris Johnson with the assistance of foreign minister Liz Truss and former chancellor Rishi Sunak. Both are now insulting one another in an attempt to win the position of their former employer. Regardless of the future of gambling advertising and soccer teams, Betfred and Manchester United are in it together for the time being.

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