Playmaker Named Exclusive Fantasy Partner for No House Advantage

Playmaker Named Exclusive Fantasy Partner for No House Advantage

  • Playmaker, a social media sports and entertainment platform, announced that No House Advantage (NHA) would be its exclusive fantasy partner for the 2022 NFL season.
  • The agreement will integrate NHA-produced NFL content into Playmaker’s NFL coverage targeting sports betting and fantasy sports fans.
  • Additionally, sports influencer Dockery will promote NHA’s content to his followers as part of the relationship.

 

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Integration of Fantasy Sport Content

For the 2022 NFL season, the new relationship between Playmaker and NHA will see content from the daily fantasy sport (DFS) operator gradually integrated into Playmaker’s comprehensive coverage of the league, reaching more than 3.6 million followers across @playmaker and @playamkerbetting.

James Caricato, head of betting at Playmaker, characterized the agreement with NHA as “another channel to enhance the audience’s complete NFL viewing experience” after seeing “just how valuable the fantasy football space” is for the company’s customers. 

Caricato said, “Forging this type of cooperation with a company like No House Advantage keeps their followers engaged throughout the entire season, creating a win-win situation for both parties.”

NHA will also act as the presenting sponsor of “Dumpster Diving,” the first free-to-play game in which players are tasked with constructing the worst possible weekly football team in a twist on traditional fantasy sports games, with the opportunity to win cash, prizes, and NHA bonuses.

Exclusive Dockery Content

The partnership will also include collaboration with prominent sports influencer Dockery, who will work exclusively with Playmaker and NHA to promote NHA’s unique vision of fantasy football by creating NFL content throughout the season and distributing it to his 4.8 million Instagram, YouTube, and TikTok followers.

Playmaker and NHA initially partnered in February 2021, as the media and talent company with over 40 million followers, 50+ athletes under management, and over 20 shows on Snap Discover were viewed as the platform that would allow the innovative DFS operator to expand its reach, while Playmaker would expose its audience to the pioneering form of DFS contests.

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.