• The Indianapolis Colts have announced the release of their free “Pick Six” predictor game, which is sponsored by sports betting giant Caesars Sportsbook. 
• The new game is offered to American sports fans as part of the NFL team’s official mobile application. The game is created in partnership with Genius Sports, and it provides Colts fans with an ideal option to participate in the action without necessarily betting real money.
• Players are encouraged to compete for the highest score on the app’s leaderboard.

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The Colts will use the “Pick Six” game to engage fans

Without a doubt, “Pick Six” will be an excellent method to heighten fans’ excitement for upcoming Colts games and keep them on their toes as they attempt to anticipate the outcomes of each game through a series of questions. 

The questions are intended to provide a truly satisfying experience and appeal to true NFL fans, with the answers feeding into a leaderboard from which fans can ultimately win rewards. The more right answers you provide throughout the season, the higher your overall score will be.

Players will have the opportunity to demonstrate their Colts fan loyalty while participating in an immersive and risk-free event. Roger VanDerSnick, the Colts’ sales, and marketing officer were happy with the application and what it represents for fans and the team.

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Genius Sports is the ideal partner for this free-to-play endeavor, as the company is the NFL’s official partner for play-by-play and real-time statistics. 

In addition, Genius Sports has developed similar solutions for a number of other major leagues, including the NBA, MLB, and FIFA, with remarkable success. Director of media and engagement for Genius Sports, Josh Linforth, also welcomed this relationship opportunity.

Linforth saw the development of solutions for the Colts and Caesars Sportsbook as an ideal opportunity to demonstrate the convergence of sports, betting and media. Genius Sports plays a critical role in this, according to Linforth, who added that the company was ecstatic to assist its new partners in reaching out to and engaging with fans.

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