• NuxGame, a major provider of iGaming software to online casinos, has signed a contract with Optimove, an innovative customer relationship management (CRM) platform. Through this transaction, the former company hopes to increase its potential for one-to-one marketing.
• Optimove will offer groundbreaking CRM solutions to NuxGame.
• The arrangement will assist NuxGame’s operator partners in retaining more players for their slots and casinos games.

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NuxGame utilizes the services of Optimove

Through the relationship with Optimove, NuxGame’s operator partners will be able to communicate with their players via personalized messaging across many channels. 

This will attract more individuals to the operators’ platforms and ensure that a greater proportion of them remain loyal consumers. The multichannel marketing hub of Optimove will utilize its AI-powered solutions to assist NuxGame’s partners in retaining their clients.

Optimove is distinguished from other CRM solutions by its unwavering commitment to the customer. Rather than bombarding players with impersonal advertising and product offers, the CRM platform leverages a variety of in-house tools to develop campaigns that actually resonate with the players. Consequently, Optimove is the CRM platform of choice for numerous industry leaders.

Optimove is pleased to collaborate with NuxGame

Optimove’s director of partnerships, Dan de Souza, expressed his team’s eagerness to collaborate with a provider as seasoned as NuxGame. He stated that his team would be delighted to assist them in delivering CRM campaigns that are personalized to their clients’ needs.

De Souza stated that the iGaming market is becoming increasingly competitive, making it essential for businesses to maintain a competitive advantage. 

Therefore, operators are under greater pressure than ever before to engage in client retention, lest their users migrate to alternative betting platforms. The director decided that Optimove recognizes that a truly effective marketing approach must begin with the player, which is his company’s greatest asset.

NuxGame’s head of sales, Bar Konson, expressed his team’s delight at joining forces with Optimove to supply real-time, relevant marketing content to its prestigious partnership operators. Konson praised Optimove as an innovative company with a strong emphasis on tailored CRM efforts.

In relation to personalization, NuxGame partnered with PartnerMatrix a month ago, which committed to assisting the former company in tracking its client affiliate revenue. 

Approximately two months ago, NuxGame introduced White Label, a new casino and sportsbook service. The latter provides customized casino and sportsbook goods to NuxGame’s partners, demonstrating the company’s dedication to customization.

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