VizExplorer, a developer of software solutions for casino and sports entertainment facilities, has announced a new partnership with Grand Traverse Resort & Casinos in northern Michigan.

The operator will utilize VizExplorer’s superior marketing tools and solutions as a result of the agreement.

In Michigan, Grand Traverse Resort & Casino owns and runs various locations.

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VizExplorer Will Supply Grand Traverse Resort With Marketing Tools

Grand Traverse Resort & Casinos will utilize VizExplorer’s industry-leading marketing analysis and player development initiatives, as revealed on Tuesday. 

According to the terms of the agreement, the operator will implement these technologies at Leelanau Sands Casino & Lodge and Turtle Creek Casino & Hotel.

Under the terms of the new agreement, VizOps, the host of VizExplorer, will provide the casinos with access to a comprehensive CRM tool with mobile access to player data. 

Utilizing this technology, the venues will be able to monitor player behavior and receive real-time notifications. According to VizExplorer, casinos will also reap the benefits of “automated task management to streamline engagement with and development of important players.” 

In addition, the new partnership includes CampaignViz, an innovative tool that operators may utilize to optimize their operations. 

The tool provides analysis choices that increase marketing efforts while lowering the time and assisting operators in selecting the ideal marketing strategy.

David Patent, the CEO of VizExplorer, disclosed that the company is thrilled to partner with Grand Traverse Resort & Casinos. He projected that the new arrangement would allow the operator to utilize a distinct set of tools.

The Operator Offers Supreme Entertainment in Northern Michigan.

Currently, Grand Traverse Resort owns and manages three premier gaming, dining, and entertainment locations in Northern Michigan. In addition to spas, golf courses, and luxury hotel accommodations, the sites also have meeting spaces and spas. 

Turtle Creek is a premier destination in the Midwestern United States, with over 130 guest rooms, 1,000 slot machines, and 25 table games. In addition, the venue has Caesar’s Sportsbook and food options.

The Leelanau Sands Casino, on the other hand, is a famous casino that offers 330 slot machines and numerous table games such as blackjack, roulette, 3-card poker, and craps. There are 50 guest rooms, eating options, and a bingo hall at this establishment.

Grand Traverse Resort & Casino’s chief executive officer, Richard Bailey, stated that the new set of tools will enhance the visitor experience at the venues. Last but not least, he disclosed that the resources provided by VizExplorer will assist casinos in enhancing their marketing strategy.

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