SGS Will Introduce Pre-Match Betting Content for LiveScore

SGS Will Introduce Pre-Match Betting Content for LiveScore


Spotlight Sports Group (SSG), a sports betting technology, content, and media company, announced a new agreement with LiveScore Group that will launch pre-match content for 22 soccer leagues to global audiences.

The new integration will provide LiveScore Group users access to football predictions and insights, helping them to place well-informed sports betting bets before matches.

After the initial launch of Superfeed Racing, the integration deepens the partnership further.

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‘Football-Specific Audience’

The Superfeed Pre-play partnership between SGS and LiveScore Group will provide consumers of LiveScore Media with access to betting tips and insights from the world’s top soccer leagues provided by specialists in the field.

James McKay, director of Sportsbook at LiveScore Group, is excited to see how the new relationship will affect the company’s “committed football audience” and how that audience “engages and interacts with the tremendous amount of outstanding football information” provided by Superfeed. Whether its clients are interested in the Premier League or the MLS, they will now receive consistent, high-quality information, which will be of great advantage,” said McKay.

LiveScore Group Choose SGS in Providing Expert-Led Betting Content

LiveScore Group decided to go with SGS as its primary betting content provider because of the company’s proven track record of delivering expert-led, engaging betting content covering a wide variety of sports. This choice was made as a result of the company’s dedication to delivering the very best experience possible to its patrons.

Exhibit the Power of Superfeed”Content

SGS’s head of sales in Ireland and the UK, Daniel Smith, commented on LiveScore Group’s selection of Superfeed by stating that the company has worked tirelessly over the past few years to develop “one of the top football content solutions in the market. The agreement will provide LiveScore Group audiences with direct access to SGS’ “expert football insights and verdicts.”

With the new Superfeed integration, the partnership that began with the launch of Superfeed Racing for LiveScore Group’s LiveScore Bet and Virgin Bet brands has been further strengthened.

Supporting the Platforms Betting Solution and Increasing Player’s Engagement

The expansion with LiveScore Group is the most recent in a series of agreements SGS has lately struck with betting and media partners, such as Stoke-on-Trent-based bookmaker bet365, US-facing content platform Sportskeeda, and online lead generation expert Catena Media.

SGS signed a two-year sponsorship agreement with bet365 for the fourth and fifth consecutive seasons of the Racing Post’s Upping the Ante program.

Prior to that, SGS partnered with Sportskeeda to support the platform’s betting solution and increase player engagement, and in June, Catena Media agreed to incorporate Superfeed material on its and horse racing websites.

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.