BetMGM is now the official sports betting partner of the Boston Red Sox. This is the first time the company has worked with a Massachusetts-based sports team. As part of the deal, BetMGM will put up signs all over Fenway Park, where the Red Sox play, including on the Green Monster wall in left field.
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The sports betting company will also have a suite at the venue and offer VIP experiences like watching batting practice from premium seats and throwing out the ceremonial first pitch. Co-branded content will be deployed across both brands’ digital and social media channels.
BetMGM’s chief revenue officer, Matt Prevost, was excited about the partnership and said, ”We’re looking forward to bringing BetMGM to their passionate fans and working with the Red Sox to improve the experience of going to a game in Boston.” Troup Parkinson, the executive vice president of partnerships for the Boston Red Sox, also talked about the deal.
He said that the team is ”proud to partner with BetMGM” as the states prepare for the official launch of mobile sports betting, marking the beginning of a new era in professional sports betting.
BetMGM snags the coveted Red Sox partnership right before launch. FanDuel was the first sportsbook to offer pre-registration in Massachusetts.
I thought this was supposed to be home field advantage for DraftKings and Barstool? Not a great start so far.https://t.co/ToG6KAwWez
— Craig R. Cummings (@CraigRCummings) March 8, 2023
Stronger Ties with the Red Sox
The partnership with BetMGM is expected to foster closer relationships with MGM Resorts, which made a multi-year agreement with the Boston Red Sox to become the official resort casino and gain naming rights for The MGM Music Hall at Fenway.
The first digital bet placed in Massachusetts at @BetMGM? 🤔
$50 on the Red Sox to win the World Series at +6000 odds ⚾️ pic.twitter.com/eSW4qM8Dzs
— SportsBettingDime (@SBD) March 10, 2023
BetMGM’s move into new markets also includes a program called GameSense, which was made by the British Columbia Lottery Corporation and licensed to MGM Resorts. This program teaches people how to gamble responsibly.
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