The recent hires emphasize the significance of the esports vertical to the organization and are intended to bolster its leadership team.

Sports Information Services (SIS), a rapidly expanding multi-channel provider of 24/7 live betting services, announced two senior-level additions on Monday.

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The company announced that it has reinforced its esports branch by employing Aaron St. Pierre and Jacob Howard. Pierre was made trading manager upon joining SIS, while Howard was appointed esports product manager.

The two latest hiring are the result of the company’s recent expansion into the esports vertical. This occurred when SIS successfully launched its esports product in Colorado and New Jersey in the United States. In addition to launching in these states, the company pledged to continue its development to new US jurisdictions in light of the country’s strong growth in competitive gaming.

The market-leading platform created by SIS specifically for sportsbooks covers more than 180,000 events each year and provides content around the clock. The company’s esports solution provides wager kinds known to esports and sports bettors, which aids in client retention and engagement. Every game covered by the solution has integrity referees with ESIC training and live commentators. In addition, SIS’s esports solution offers unique betting choices and on-screen graphics. The solution provides a comprehensive and engaging experience for current and prospective esports bettors and fans.

The Strategic Appointments Will Aid SIS’s Future Expansion

Adam Conway, the head of esports and competitive gaming at SIS, finds it thrilling that Pierre and Howard have joined the organization. He highlighted the duo’s significant knowledge and expertise. In addition, Conway stated that Pierre and Howard’s employment will boost the company’s competitive gaming offering in light of the vertical’s expansion.

The head of esports and competitive gaming concluded, “This is a tremendously exciting time for SIS, and our continuous success in generating compelling esports betting opportunities for our partners and bettors is reflected in our ability to make such crucial additions.

Howard joins SIS with substantial esports expertise. He was formerly a member of Abios, the top provider of esports data and odds. At the time, Howard had a significant influence in the company’s expansion and helped to its acquisition by Kambi. His expertise also includes a leadership position with Alphadraft.

Pierre, on the other hand, has vast experience in the trading industry. Over the past decade, he has held major positions with sports betting organizations and platforms. Given his background in the U.S. esports and sports betting industries, SIS’s selection of Pierre as its trade manager was not surprising.