US-based casino operator Caesars Entertainment Incorporated recently announced that it has bought a minority stake in the daily fantasy sports (DFS) pioneer SuperDraft Incorporated.

An important deal for the firm

The American casino giant said that the deal will complement its own gaming and mobile sports network. The deal includes an option that may give Caesars a chance to buy the remaining interested in SuperDraft. The current deal and minority stake are aimed to assist the DFS firm is positioning its mobile-friendly app as ‘an exciting new option and dominant force in the daily fantasy sports industry.’ They also plan on helping it grow its existing portfolio of free and paid contests in seven professional sports.

Tom Reeg, the chief executive officer of Caesars Entertainment said,

“The addition of daily fantasy sports fits seamlessly with our strategic vision for mobile and online sports. SuperDraft Incorporated’s innovative multiplier game mode is unique in the marketplace and we believe it offers a tremendous opportunity to strengthen our position in the sports gaming landscape.”

How will the partnership work?

Reeg highlighted that the DFS apps of SuperDraft for Android and iOS devices will become a part of Caesars online brands and will also be integrated into its single wallet solution. This move could help customers in getting more options to play in person as well as online. It would also give them the ability to earn credits that can be redeemed for online experiences and rewards. These rewards can be redeemed at any of the 30 properties owned by Caesars in the US and Canada.

SuperDraft Incorporated is based in New Hampshire and provides its free DFS contest services in every American state. Its paid-for DFS contests are available in 37 states including California, New York, and Ohio. The firm’s CEO Steve Wang said that they will celebrate the new partnership with the launch of the SuperMillion Big Game contest that begins on February 7. The contest will feature a massive $1 million prize pool.