GGPoker has tapped the service of B2B firm Rightlander as the online poker room looks to strengthen its market compliance and responsible gambling measures. The companies announced the contract signing in a press release on Wednesday.

GGPoker-Rightlander Contract

The deal puts GGPoker in a position to benefit from Rightlander’s market compliance tools.

Rightlander provides solutions to operators in mitigating compliance risks. It enables GGPoker to identify possible breaches in their market compliance policy and provide a safety net amid a constantly changing environment.

Raghav Ghei, compliance manager at GGPoker, highlighted the significance of forming a partnership with Rightlander. He also stressed the B2B firm will play a vital role in the affiliate monitoring process.

“As a gambling operator, affiliate monitoring is very crucial. The Rightlander platform has made our lives much easier by providing efficient tools and systems enabling us to effectively conduct affiliate monitoring on an ongoing basis,” Ghei said in the press release.

More on Rightlander

Rightlander is an affiliate compliance monitoring with solutions for operators of all sizes. It is headquartered in Tonbridge, Kent, United Kingdom.

The company’s proprietary technology scans over 15 million web pages and more than 150 million links per month, analyzing content and providing customized reports to protect operators from harmful brand violations or regulatory risks. It also scans links, text and images reporting potentially non-compliant content and identifies data that might be harmful to GGPoker’s brand.

The Compliance Monitor scans to detect non-compliant content across territories and flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets while the PPC Monitor identifies ads that might pose risk to the brand.

Nicole Mitton, head of customer success at Rightlander, thanks GGPoker for entrusting to them the market compliance aspect of their business.

“Compliance is a vital yet time and resource-intensive aspect of the business. As GGPoker continues to grow its network of affiliate and marketing partners, maintaining efficient and effective compliance monitoring practices will become ever more critical. We are delighted to be working with GGPoker to assist in improving affiliate compliance in this regard.”