BtoBet announced last week its collaboration with Imprexis Gaming to roll out free-to-play promotions as the group prepares for the highly-anticipated Euro and Copa America tournaments.

Free to Play Promotions

The free-to-play portfolio will reportedly cover both tournaments, giving the operators with the ideal opportunity to draw in new players, while retaining their loyal fold of players.

Euro and Copa America tournaments are two of the biggest continental football tournaments in the world. Both tourneys feature high level of competition and a lot of star power with footballer like Lionel Messi, Cristiano Ronaldo, and many more football stars expected to play with their respective national teams.

BtoBet is an online gaming solutions provider that focuses on supplying new technologies for iGaming operators and the betting industry by leveraging technological intelligence as the main base for its products. Its unique, customizable, secure and flexible iGaming platform and Sportsbook software brings forth unprecedented capabilities to drive Sportsbook and iGaming businesses.

Imprexis Gaming is a provider of complete suite of customisable jackpot sports games. It also promotes Free-to-Play sports leagues and competitions to engage and acquire new players with a wide range of sports, leagues and jackpots.

Key People on the deal

Sabrina Soldà, Chief Marketing Officer of BtoBet, addressed the importance of free-to-play games in attracting new customers and keeping loyal customers without spending a large bulk of the budget to boost market visibility.

“Free-to-play games allow operators to find a more reasonable acquisition cost per player. Nowadays many operators allocate vast budgets in promotional play and bonuses, with the CPA per player reaching prohibitive levels. On the other hand free-to-play options not only offer bookmakers with a highly customizable tool in terms of content and localization, but can simultaneously yield a much lower CPA,” Solda said in the press release.

Danny Thomas, Founder of Imprexis Gaming, explained the adverse impact of the pandemic to sportsbook industry and sports world in general. He believes free-to-play games play an important role in attracting new customers, whether that may be both casual and die-hard sports fans.

“Following a disruptive year for all live sporting events, bookmakers are keen to make up for lost ground and should be maximising the potential of these major sporting events. Free-to-play games are nowadays key to acquiring new customers. Even players who do not usually follow and are not enticed by sports can be convince to engage in new verticals,” Danny Thomas, Founder of Imprexis Gaming, said.