Buzz Bingo taps service of Rightlander to improve responsible gaming front

Buzz Bingo taps service of Rightlander to improve responsible gaming front

Buzz Bingo has taken another step towards improving the responsible gaming facet of its business as the group entered into a deal with Rightlander.

Buzz Bingo-Rightlander Deal

Buzz Bingo positions itself to benefit immensely from the Rightlander compliance platform. The gaming compliance company features several affiliate compliance tools designed to meet specific legislation and advertising requirements of different regulated markets.

Rightlander has secured deals with several top online casino brands in the industry through these solutions that include a trio of powerful compliance tools: Automated compliance monitor, PPC Monitor, and affiliate mapping offerings. These products have received excellent feedback from Rightlander’s partner operators for providing top-notch management and monitoring of their affiliate traffic on-demand.

The automated compliance monitor searches for non-compliant content across multiple territories and flags violations such as missing terms and conditions, outdated offers, and incorrect marketing assets. This detection tool allows affiliate operators to align with the brand and marketing message, further strengthening Buzz Bingo’s compliance strategy.

The PPC Monitor detects harmful ads and blocks them before they appear on an operator’s branded keywords. Meanwhile, The affiliate mapping Tool assists operators in mapping previously undeclared affiliate sites to known affiliates.

Caledonia Investments-owned operator runs a chain of Bingo Club that spreads across the United Kingdom. Previously known as Gala Bingo, Buzz Bingo offers Bingo and Casino offering under the mantle of industry giant, Entain.

Key People on the Deal

Nicole Mitton, head of customer success at Rightlander, talked about the recent agreement with Buzz Bingo in a press release issued on Tuesday.

“Operators understand the importance of ensuring that affiliates sending traffic to their sites are acting responsibly, but monitoring and managing all of this can be daunting,” 

“The Rightlander platform takes the hassle out of ensuring affiliate compliance, and we are delighted to be working with Buzz Bingo to help them improve their processes and better manage their affiliate partners.”

David Abrams, senior online media manager at Buzz Bingo, highlights the importance of aligning with a reputable responsible gaming compliance tool provider in Rightlander to its objective of creating a safe and healthy gaming environment for its customers.

“Responsible gambling measures are one of the highest priorities to us as an operator, and partnering with Rightlander means we can ensure we’re running an even more robust and compliant affiliate strategy,”

“Working with multiple affiliates, we need to ensure they are completely aligned with our responsible gambling positioning at all times, and this requires careful monitoring of all traffic coming our way. The Rightlander platform does exactly that so we’re very happy to be working with them.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.