Betsoft Gaming announced Thursday the signing of a strategic partnership with 888casino, a deal that will significantly enhance the supplier’s presence in several regulated markets.

BetSoft Gaming-888casino deal

BetSoft views its latest venture with 888casino, one of the pioneers in the online casino arena, complementary to its expansion roadmap.

Under the terms of the agreement, Betsoft’s portfolio of real money slots and table games will debut on the 888casino platform. 

The supplier’s top-performing titles, such as Primal Hunt and Take The Bank, along with its future releases in 2021, will be available across the operator’s network of operators via Pariplay’s Fusion aggregation platform.

BetSoft announced early this year the release date of several highly-anticipated titles, including Stacked and Olympus.

The slot maker has established its headquarters in Malta, with its business operating in more than 15 regulated markets. Betsoft’s gaming suite boasts over 190 games, such as the Red Dragon series, Back to Venus, Mystic Hive, and Quest to the West.

888casino also recorded a revenue increase of 56 percent $272.5m (2020: $164.6m), crediting its solid product-leadership strategy, long-term positive customer acquisition trends, and decisive expansion road map in regulated markets as key contributors to the strong numbers.

B2C also registered a revenue increase of 67 percent year-on-year to finish at $262.8m (2020: $156.9m). The report credited the increased investment, ongoing development of its artificial intelligence-driven personalization, and sustained expansion of content as factors to the 80 percent jump in casino revenue, amounting to $195.2m (2020: $108.7m).

Executive Insights

Talya Benyamini, VP of B2C Casino at 888, said: 

“Betsoft’s dynamic content portfolio will validate our commitment to deliver the market-leading casino experience to players across the globe. We are extremely excited to see Betsoft titles online in 2021.”

Anna Mackney, head of account management at Betsoft Gaming, added: 

“This is further confirmation that our content is in high demand from top tier operators such as 888casino. Their commitment to delivering quality entertainment to a broad player demographic makes this a complementary and exciting partnership.”