LeoVegas introduces game studio, Blue Guru Games

LeoVegas introduces game studio, Blue Guru Games

LeoVegas will soon be offering their customers slots developed by their in-house game studio, Blue Guru Games.

The real money games provider used Friday’s press release to unveil their studio, which marks their formal entry into the game development foray.

A new chapter for LeoVegas

LeoVegas seems determined to bolster the caliber of its product offering as it now looks to produce new and innovative games through Blue Guru Games.

LeoVegas Mobile Gaming Group, a subsidiary of LeoVentures, owns 85 percent of the studio’s equity. The studio’s creative team will be consists of people with more than 20 years of experience in game development. 

LeoVegas’ vast technical resources and knowledge in the iGaming vertical would also come in handy for the studio to develop immersive and innovative games that would suit customers’ preferences.

Blue Guru Game intends to release its first title in late 2021, with a target goal of producing at least 20 games over the next two years. The studio plans to release these games for both the LeoVegas brand and other operators.

As soon as Blue Guru Games begins releasing games, the studio would significantly complement the games from the other 60 casino game providers affiliated with LeoVegas.

LeoVegas’ decision to establish a game studio stems from its desire to cost-effectively control a larger share of the gaming industry’s value chain. 

LeoVentures also owns stakes in CasinoGrounds, Pixel.bet, and SharedPlay. The group also completed its acquisition of the sports betting company Expekt.

Executive Insights

Gustaf Hagman, Group CEO, LeoVegas, said on Blue Guru Games launching, which he believes will only enhance its position in the gaming industry.

“For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own,” 

“Drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers truly enjoy. These may be everything from niche, local games for individual markets to broad international games. In addition, we will create games and unique characters that can be used in our marketing, which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time.”

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.