ZenSports to begin US expansion after securing license from NGC

ZenSports to begin US expansion after securing license from NGC

ZenSports, a relatively new gaming operator in California, has obtained a two-year license from the Nevada Gaming Commission to run its sports betting and casino business in the said state.

ZenSports looks to expand in more US territories

Nevada Sports Betting: ZenSports acquire operator license

With a 2-1 vote, ZenSports secured the all-important license from the state’s gaming regulator – a breakthrough for the 18-month-old firm.

The license recognizes the company’s legitimacy as a sports betting and casino operator in Nevada. With this development, ZenSports executives hope to accomplish more milestones down the road as it sets sight on expanding from its small gaming property in Lovelock, Nevada. 

Big Wheel Casino houses not more than 50 slot machines, though its operator has plans to set up a sportsbook there and another one at Baldini’s Bar and Casino in Sparks, Nevada,

ZenSports disclosed that the next step is to take their sportsbook operation online by launching a mobile app. The operator also teased the prospect of accepting cryptocurrency for sports betting and adapting a peer-to-peer sports betting marketplace structure in the future.

The company even secured a Curacao license to run peer-to-peer sports betting marketplace business that served international customers before shutting down operations on July 31. 

ZenSports targets entering Tennessee, Virginia, and Colorado next by securing licenses in these territories. The operator had a pending license application in Tennessee that it plans to resume in the coming days. 

Quotes from the Press Release

Mark Thomas of ZenSports talked about the decision of the company to focus on its US expansion: We’re a little bit smaller company. It’s important for us to maintain focus. We decided earlier this year to cease our international operations. It just wasn’t generating that much revenue, and we want to be laser-focused on the US market.”

“We had put our Tennessee license application on hold while we focused on Nevada. We plan on resuming that application soon.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.