Entain has made another strategic acquisition to expand its growing business portfolio. On Monday, the gaming conglomerate announced its purchase of Unikrn, an esports betting and entertainment media company headquartered in Seattle, Washington. 

Entain keeps on growing

Entain’s acquisition spree this year takes another turn when it bought out Unikrn’s gaming and wagering assets for a still undisclosed amount.

The multi-vertical gaming giant is trying to stay ahead of the competition as sports betting operations continue to gain headways in more countries and jurisdictions – including the United States – than ever. Moreover, sportsbooks have kept finding ways to expand their betting coverage, introducing non-traditional betting options to their customers for more variety in their products. 

Entain looks to leverage Unikrn’s innovative esports and gaming technology to advance its interest in the ever-growing esports industry.

With both Esports & gaming enjoying tremendous growth in the past few years, Entain aims to utilize Unikrn’s resources and reputation as a well-known industry leader to gain a larger percentage of the $150B Esports market. 

In the joint press release, Unikrn confirmed its sale to Entain and that it will temporarily halt its services to facilitate the transition of ownership. During that time frame, Esports company will be introducing more innovations and upgrades to their platforms and off-platform assets to take their products and services to another level. The company plans to resume customer-facing operations in 2022. 

Quotes from the Press Release

Karl Flores , Unikrn CEO and co-founder, confirmed the sale in the press release: “Unikrn was built on the efforts of true believers “From the beginning, we knew that gaming is the future of entertainment and that, with special attention, wagering could give gamers and esports fans more excitement in their passion. We’re proud of what we’ve built with our partners, investors and global team, and can’t wait for Entain to empower us for round 2!”