Chicago-based FUGO Gaming, a subsidiary of Fubo TV, a TV streaming platform has secured permission from the Iowa Racing and Gaming Commission to offer advance deposit online sports wagering in the state of Iowa through an agreement with Casino Queen for market access. In quarter four (Q4) of 2021, FUGO Gaming will launch its mobile sportsbook that will integrate live streaming of Fubo TV and sports wagering. This is expected to create an Omni-screen ecosystem for wagering.

Benefits of the permission

The advantages of the Omni-screen ecosystem will mean that sports betters will be treated to an innovative and new mobile sportsbook. The betting experience will be on a whole new level of experience of wagering with the introduction of the Watching Now feature that will integrate live streaming of Fubo TV and sports wagering. The FUBO sportsbook is designed in a way that will make it a super-personalized and all-around betting experience that can be integrated with what the consumers are watching on FUBO TV. FUBO Gaming President, Scott Butera stated that as the company enters the sports betting market, the entry into the Iowa market is even more exciting.

Another benefit is that Fubo TV can better understand the preferences of the consumers and can recommend bets in which individual consumers may be interested. Fubo sportsbook may want to turn passive consumers into active and engaged consumers who will actively engage in betting on the platform. FUBO Gaming President, Scott Butera has acknowledged that Fubo Sportsbook aims to provide a heightened sporting experience that will have the effect of increasing the engagement and interaction between sports viewing and sports betting and also hinted that regulators in other markets are being approached for permission to create an innovative gaming experience.

Other markets

FUBO Gaming has secured permissions in Arizona through a partnership with Ak-Chin Indian community, New Jersey and Indiana through a partnership with Caesars Entertainment and Pennsylvania through a partnership with The Cordish Companies. The permission in Arizona through a partnership with the Ak-Chin Indian community is the latest permission that has been secured by FUBO Gaming and was announced on August 30, 2021, and the sports betting is set to start in the state of Arizona on September 9, 2021. Announcing the permission in Arizona through a partnership with the Ak-Chin Indian Community, the co-founder, and CEO of Fubo TV, David Gandler expressed happiness at the success of expansion and in bringing forth Fugo Sportsbook to consumers in five states.